Jia Xiang originates from Pangkor island in Malaysia and established since 2016. The brand Jia Xiang in mandarin has a very meaningful name which means "home" and "fragrance". Every meal at home will be special with the extra fragrance in it. The founder of Jia Xiang Home has never forgotten his hometown from Pangkor Island while pursuing the career of marketing and graphic design. He sees the potential to promote the local fishing village culture and dried seafood, he stops his full-time job and ventures into the little business which brought much attention today.
Over the years, Jia Xiang has become most of the household favourite brand in Malaysia. There are customers from Singapore who frequent Malaysia also became the fan of the brand. Jia Xiang provides a wide range of dried seafood products including their popular Anchovy powder which is made suitable for babies at their age of 6m+ and above. The Anchovy used is from Pangkor island fishery and it is known to be best in quality.
The process of making anchovy powder needs to go through strict guidelines to ensure the output of the quality is at the top grade. Our workers have to remove every guts and entrails during the cleaning process. After which, it has to be wash and soak several times to ensure it is clean before sending for baking. You can be rest assure that we use 100% pure raw materials. No added salt, no MSG , no Additives - It is natural.