1. Gift wrap is available and chargable upon special request.
2. Enjoy free local delivery for purchase above S$50.
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6. Earn reward points to offset your purchase. Much more benefits to be our customers!
7. Win family photography sessions in our monthly lucky draw worth up to S$798!
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Love To Swaddle UP™ Original
The only zip-up swaddle that allows your baby to sleep in a more natural position with arms UP.
Why arms UP?
It is your baby’s natural sleep position that access to their hands for self-soothing. Babies often use their hands to settle themselves to sleep, by sucking on their fingers or gently rubbing their cheeks. Medical research suggests that babies sleep better, & for longer, if they are able to self-soothe. So self-soothing = more sleep for the whole family.
The Swaddle UP™ is the only zip-up swaddle available that allows your baby sleep in the arms UP position. The Swaddle UP™ requires no complicated wrapping, so everyone can swaddle right every time.
Need more sleep? Swaddle UP!
- Snug fit makes your baby feel secure & helps to calm their natural startle reflex
- Eliminates excess loose fabric in the cot
- Wings prevent face-scratching
- May reduce the risk of your baby accidentally rolling onto their tummy
- Genius twin-zipper for easy nappy changes
- Hip-healthy design allows the recommended flexion for hips & legs