Freddie the Frog shoes concept was created in late 2009 by married couple Jimmy Sutomy Karnawidjaja & Fanny Wijaya. With their background in design, the couple has created a product of excellence in style, color and texture. Their unique blend of innovative marketing and product concepts has put Freddie the Frog at the forefront of the pre-walker shoes industry in Indonesia. The brand became a hit and within couple of years, Freddie the Frog shoes has already been sold all over Asia, Australia and UK.