The Little Baby Story: Parenting with Peace of Mind, Business with Global Vision.

Our Journey: More Than Just a Baby Store

Welcome to Little Baby Singapore, one of the nation’s fastest-growing premier baby retailers and authorized distributors. Since our inception in 2014, we have built our reputation on a single, unwavering promise: Safety First.

We are not just a marketplace; we are parents, curators, and industry experts. We understand that in the world of nursery essentials, "good enough" is not enough. That is why every product in our Ang Mo Kio showroom, from convertible cots to hospital-grade breast pumps is rigorously vetted to meet strict safety standards.

In an era of unknown online sources and parallel imports, Little Baby stands as a fortress of authenticity.

1. 100% Authorized: We strictly refuse parallel imports. We work directly with brand principals and authorized local distributors.

2. Local Warranty: Every item you buy comes with a valid Singapore manufacturer warranty.

3. Peace of Mind: We ensure the "Chain of Custody" remains unbroken, so the product you receive is brand new, safe, and covered.

For Our Partners: Strategic Business Consulting (South Korea & Indonesia)

Clarice & Caralyn International Pte Ltd is more than a retailer; we are a bridge for international commerce.

With years of specialized experience in product design, retail distribution and market expansion, we offer strategic business consulting for SMEs looking to penetrate the high-growth markets of South Korea and Indonesia.

Under the leadership of our Founder & CEO, Daniel Ho, we leverage deep-seated relationships and on-the-ground networks to help brands:

1. Navigate Market Entry: Overcome regulatory hurdles in Jakarta and Seoul.

2. Distribution Strategy: Connect with key retail channels in Southeast Asia and East Asia.

3. Brand Localization: Adapt products to fit the cultural and consumer nuances of the Korean and Indonesian markets.

Whether you are a Korean beauty brand entering Singapore or a Singaporean SME expanding to Indonesia, our consulting arm provides the roadmap for sustainable growth.

Our Pricing Philosophy: Fair & Transparent

We believe safety shouldn't come with a hidden cost. Our pricing follows the Recommended Retail Price (RRP) guidelines. We do not inflate prices to create fake discounts. When you shop with us, you are paying the fair, approved price for genuine quality.

Visit Our Showroom & Nursery Advisors

We believe in the personal touch. While our online store serves you 24/7, our Ang Mo Kio Showroom is your home away from home.

- By Appointment Only: Enjoy a private, unhurried shopping experience.

- Nursery Advisors: Chat with our experts to find the perfect car seat fit or build your dream nursery.

- After-Sales Care: We are here for the long haul. Message us anytime—whether for technical support or just a listening ear.

Happy, Healthy, Safe.

At the end of the day, we are parents too. We know that holding your baby close is the best feeling in the world. Our job is simply to keep that moment safe.

Daniel Ho 

Founder & CEO 

Little Baby

Little Baby is a registered trademark in Republic Of Singapore.

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Contact us at our email at sales@littlebaby.com.sg

We are proud that Little Baby is awarded Singapore's Best Customer Service for 2025/26. Thank you for all customers support.