About Little Baby Store in Singapore. Find us at www.littlebaby.com.sg

About Little Baby

Welcome to Little Baby, a premium speciality baby general merchandise store and product sharing information portal based in Singapore. We are one of the largest and popular baby online store in Singapore. We also self manufacture gift bags under the brand of Little Baby. Little Baby is also an exclusive distributor for B.Box in Singapore. 

About Little Baby and the Founder

Little Baby® is created under a partnership (LLP) in 2014 on a business expansion from my photography business (www.danielho.sg). I provide portraits and wedding photography in Singapore & Taiwan and I feel the need to expand my business as most of my wedding clients do have their kids after their wedding. In 2014, my wife gave birth to a baby girl, Clarice and it was a good time for me to source all the quality baby products and work with the suppliers. This is also when I learnt a lot from being a father, a step into the parenting hood. Little Baby is currently operated by a Daddy together with helpers to manage the front line customer service operations. We have a great team of courier delivery guys who is able to deliver customers orders on time too. And yes there are some customers and suppliers surprised that Daddy opened a baby shop where usually Mothers open them. Well, I think this is the passion. :D

Apart from running Little Baby, I have a shoe business (www.luccavudor.com) which run together with my partners. Visit us online or drop by our retail shop at 100 Tras Street, #02-04, 100 AM Shopping Mall, Singapore 079027 You have to try our shoes because it is comfort shoes!

While we have many customers asking if we will be opening a retail outlet, this is not out of the question yet, but we prefer to focus on the e-commerce platform first. In view of monthly baby fairs going on in a small market and high rental in Singapore, we will see how market response in the long term before we decide to call the shot. Meanwhile, shop with us at Little Baby Online! Because it does save time and transport cost too. :)

In August 2016, Little Baby received an approval from trademark authority that Little Baby is a registered trademark in Singapore.

In September 2016, Little Baby is officially changed to Little Baby & Family Pte Ltd from Little Baby LLP. Little Baby has a family, so it is then named as Little Baby & Family. :)

Authentic Baby Products

I want to ensure customers that all our products are carefully chosen and 100% authentic from local distributors and overseas suppliers.

I do not parallel import baby goods that is already available in Singapore and to profit more from our customers. No, we don't do that at Little Baby. We work with our local distributors in Singapore to maintain good relationship in business and to ensure the products you purchased from us is covered with manufacturer warranty.

We do provide after sales support if you need our assistance. Come back to us anytime and we will help you out. Or you can simply just message us and say Hi if you need someone to lend you ears for listening~ :)

Support Local Brands

Little Baby supports local brands and companies in the baby industry trade. We work with the popular local brand like Lucky Baby, Theo10 and TollyJoy in Singapore. 

I was born in the 80s and I believe there isn't much baby brands in the market that time. It was when my late mother kept all the stuff that I used since I was baby and passed it to me before she left, I found out the retro TollyJoy feeding products that was still kept in good condition. The 3 way Training Cup and bowl was left for me as memories. It has been over good 30 years. I must support local brands.

Pricing & Promotions

Our product pricing are based on recommended retail price (RRP) in Singapore so rest assure that we will not mark up cost on any products higher than the retail price. At times, we may run promotions in our store. Do check out at our website or Facebook page for details. You may also find that why certain products of the brand is way cheaper in other stores. We advise customers to do their diligent and check if it is parallel import (with warranty?) or fake goods (there are some in the market). 

Happy, Healthy, Safe

Little Baby understands that all parents love their babies and hold them close to their hearts. What matters most to parents is keeping them healthy, safe and happy. Rest assured that at Little Baby, all our products are carefully chosen that meet and exceed safety regulations because we are parents too. 

Please feel free to email us if you have any questions in our products and we would love to hear from you.

Yours Sincerely,
Daniel Ho
Founder, Director
Little Baby & Family Pte Ltd 201620748C
Tel: +65 66692688

Little Baby is a registered trademark in Republic Of Singapore.

 As mentioned and shown in
Lianhe Zaobao Singapore Mother & Baby Singapore  Motherhood Magazine Singapore Young Parents Magazine Singapore

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