About Little Baby Store in Singapore. Find us at www.littlebaby.com.sg

Brand Story - Little Baby

Welcome to Little Baby, a premium speciality baby general merchandise store and product sharing information portal based in Singapore. We are one of the largest and popular baby online store in Singapore. Little Baby is also an exclusive distributor for B.Box, 10 Mois, Hoppetta, Bobo and Naomi ITO brands in Singapore. 

About Little Baby and the Founder

Little Baby® is created under a partnership (LLP) in 2014 on a business expansion from my photography business (www.danielho.sg). I provide portraits and wedding photography in Singapore & Taiwan. We have a bridal studio shop in Taipei equipped with many pretty gowns and pre-wedding photography at attractive package price. Family photography is also available in Taiwan if you are planning for a holiday there.

In August 2016, Little Baby received an approval from trademark authority that Little Baby is a registered trademark in Singapore.

In September 2016, Little Baby is officially changed to Little Baby & Family Pte Ltd from Little Baby LLP. Little Baby has a family, so it is then named as Little Baby & Family. :)

Little Baby is a baby shop open by daddy! Check out our varieties of items.

Authentic Baby Products

I want to ensure customers that all our products are carefully chosen and 100% authentic from local distributors and overseas suppliers.

I do not parallel import baby goods that is already available in Singapore and to profit more from our customers. No, we don't do that at Little Baby. We work with our local distributors in Singapore to maintain good relationship in business and to ensure the products you purchased from us is covered with manufacturer warranty.

We do provide after sales support if you need our assistance. Come back to us anytime and we will help you out. Or you can simply just message us and say Hi if you need someone to lend you ears for listening~ :)

Support Local Brands

Little Baby supports local brands and companies in the baby industry trade. We work with the popular local brand like Lucky Baby, Theo10 and TollyJoy in Singapore. 

I was born in the 80s and I believe there isn't much baby brands in the market that time. It was when my late mother kept all the stuff that I used since I was baby and passed it to me before she left, I found out the retro TollyJoy feeding products that was still kept in good condition. The 3 way Training Cup and bowl was left for me as memories. It has been over good 30 years. I must support local brands.

Pricing & Promotions

Our product pricing are based on recommended retail price (RRP) in Singapore so rest assure that we will not mark up cost on any products higher than the retail price. At times, we may run promotions in our store. Do check out at our website or Facebook page for details. You may also find that why certain products of the brand is way cheaper in other stores. We advise customers to do their diligent and check if it is parallel import (with warranty?) or fake goods (there are some in the market). 

Happy, Healthy, Safe

Little Baby understands that all parents love their babies and hold them close to their hearts. What matters most to parents is keeping them healthy, safe and happy. Rest assured that at Little Baby, all our products are carefully chosen that meet and exceed safety regulations because we are parents too. 

Please feel free to email us if you have any questions in our products and we would love to hear from you.

Yours Sincerely,
Daniel Ho
Founder, Director
Little Baby & Family Pte Ltd 201620748C
Tel: +65 66692688

Little Baby is a registered trademark in Republic Of Singapore.

 As mentioned and shown in
Lianhe Zaobao Singapore Mother & Baby Singapore  Motherhood Magazine Singapore Young Parents Magazine Singapore

For news and media contact, email us at [email protected]
For sales related matters, email us at [email protected]
For donation / sponsorship related matters, email us at [email protected]
For VIP membership matters, email us at [email protected]