Our aim: offer high quality, reliable and safe products
Because Your Baby Deserves the Best
First-Time Parents? We’ve Got You.
We know how overwhelming it can feel — so many baby products, so little guidance. As a first-time parent, it’s easy to get lost in the choices. That’s why we’re here to help. At our store, we don’t just sell baby items — we guide you through every step, recommending only what you really need, with a focus on quality, safety, and comfort. Whether you're shopping for essentials or the perfect first gift, we’ll help you make confident, informed decisions for your baby’s journey.
Yuu Rewards Club is Singapore’s leading coalition loyalty programme. yuu connects over 20 brands and 1,000 places for consumers to earn points and enjoy amazing offers and rewards.
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Enjoy complimentary air-conditioned storage for up to 5 months and attractive deals. This value-added service ensures your items are securely stored in optimal conditions until you're ready for delivery, offering greater convenience and peace of mind as you prepare for your baby’s arrival.
An exclusive complimentary car seat installation with advisory service at your carpark for customers who made purchase for car seat at our store from 15 June 25.
Consumer Choice
Baby Cots & Bedding
Little kBaby
Beblum
Starling Cot
Chicco
Next2Me Forever
Shop Designskin
Shop the look
Singapore
Featuring the popular bumper bed
Our Personalised Service
Experienced Nursery Advisor
We pioneered the Nursery Advisor concept in Singapore in 2016, becoming the first to introduce this service. Designed to support first-time parents, it offers guidance on essential product purchases and practical tips to help them prepare for their baby’s arrival. We are here for our customers anytime of the day, should they need us for help.
COMPARE BEFORE YOU BUY
With the wide variety of products available in the market, receiving personalized guidance from our Nursery Advisor can greatly support you in making informed and suitable purchase decisions.
About Us
Little Baby
Founded in 2014, our journey began humbly from a small storage space in our home. What started as a passion project soon grew into a trusted name in baby goods. Over the years, we expanded from online beginnings to opening our own showroom, participating in exhibitions, and establishing a strong distribution network.
At the heart of everything we do is a deep commitment to families. We focus on offering products that are safe, trustworthy, and reliable—especially for our little ones. Whether it's for your nursery, playroom, or home essentials, we believe every item should bring peace of mind and joy to your family.
Add-On Exclusive
Photography service
At Little Baby, we’re more than just a retail store. We offer add-on photography sessions exclusively for our existing customers at an affordable rate of $180 per session. Over the years, we’ve built lasting friendships with families as we walk alongside them on their journey with their little ones, capturing precious moments along the way.
Consumer Choice
Trending Now
Advisory
car seats
In Singapore, all children under 1.35m in height must be secured in an appropriate child restraint or booster seat when traveling in a vehicle, including taxis and private hire vehicles. This regulation is enforced by the Land Transport Authority (LTA).
If you have any doubts on which type of car seat suits your child, you are welcome to schedule an appointment with our nursery advisor.
Complimentary car seat fitting and advisory for all customers.
Car Seat Installation service is also available at your door step. Click Here
Photo Credit: Daiichi Singapore
Featured collection
Jellycat June-July 2025 Collection
Jellycat Story Books
Sweet stories for little ones!
About Nuna
from home to travel
At our store, we proudly carry Nuna, a premium baby brand trusted by parents worldwide for its sleek design, superior safety, and effortless functionality. From the award-winning Nuna TRVL™ stroller to the innovative PIPA™ series car seats and LEAF™ grow baby rocker, every Nuna product is built to make modern parenting easier and more stylish.
Experience the difference with Nuna – where luxury meets everyday practicality.
Visit us in-store or shop online now to enjoy the latest Nuna collections with unbeatable service and support.
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Our looks
Our perfect travel recommendations - Flip the Look book for more.
Shop the look
Shop the look
Family Bonding
Play anywhere, place everywhere
Perfect for tummy time or baby's bonding with our wide range of play mats.
Frequent Questions Asked by our customers
Parenting Talk
Email us at sales@littlebaby.com.sg to ask a question. We will respond any pin the article and share with everyone.
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