Everything your little one needs, curated with care.
From the very first cuddle to those wobbly first steps — we're beside you for every little moment, with treasures chosen as lovingly as you'd choose them yourself.
"Finally a baby store I can trust."
Featured this week
Shop by category
View all →
🎟️ Vouchers for you
View all →Min. spend S$800.00
Valid until 30 Jun 2026
Min. spend S$500.00
Valid until 30 Jun 2026
Min. spend S$80.00
Valid until 30 Jun 2026
Min. spend S$150.00
Valid until 30 Jun 2026
⚡ 🔥 Flash Deals
View all deals →
Featured for you
Shop all →
🆕 New Arrivals
View all →
Elly Milley
Shop all → →
Bringing baby home? Rent or lease a family car.
Short-term rental or long-term lease — from 1 day to 7 years, in partnership with Cycle & Carriage.
Explore family car rental & leasing →
Shop with total peace of mind
We vet every seller and check every product for safety — so you can focus on the cuddles, not the worry.
Fresh & vetted
Every seller is reviewed before listing, so you shop with confidence from day one.
Proven sellers
Vendors with strong fulfilment and ratings earn enhanced visibility.
Direct from brands
Buy authentic products straight from official brand partners.
Not sure what your baby needs?
Tell us your baby's age and we'll suggest the right essentials and bundles — personalised to you.
I have a 3-month-old, what do I need for travel?