Tomica

Tomica products were refreshingly different: modeled on made-in-Japan vehicles, they came in sizes that fit easily in the palm of a child's hand. Today, around four in every five Japanese children under the age of eight own at least one Tomica product. Times have changed since the birth of Tomica, but the childhood love of vehicles has endured, and Tomica has grown into a long-selling brand enjoyed by children and parents across three generations.