"We believe travel is about new experiences, creating memories and making every journey just as enjoyable as the destination. We understand that whilst parents buy products, children make friends with them, so everything we create has the functionality that grown-ups value, and the personality that kids adore. We have a team of talented imagineers that are dedicated to making travelling with tots a doddle. They use ingenious design (and a little bit of fairy dust) to create products for every journey, whether it's a day trip to the zoo, or a round the world trip."