Smart Mama

Our VisionWe are committed to the ethical sourcing of our material and work closely with handicraft producers and traditional master embroiderers to ensure that our products achieve the finest level of quality and workmanship. We cultivate and develop homegrown talents and skills of the underprivileged and promote their welfare by maintaining fair labour practices. My Super Fun Play Book consists of several embroidered ornaments which are meticulously stitched by hand. For this reason, we are only able to produce a limited supply each week. Each book in the production process is handled with a team of passionate and dedicated craftsmen who are committed to producing quality products. Award winning for My Super Fun Play Book in 2017.